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Clearwater Beach Real Estate Report – November 2016

Clearwater Beach Real Estate

Pinellas-RealtorThis month’s statistics could beat out that sweet red bike in the running for best present Santa has ever brought you.

Dollar Volume for Townhome/Condo was $147.1 million in November 2016, up 21.5% from $121.1 million in November 2015. Dollar Volume for Single Family Homes has increased an incredible 43.1% year-over-year, with $303.0 million in 2016 versus $211.8 million in November 2015.

The number of Closed Sales for Single Family and Townhome/Condo combined for November 2016 was 1,789, up an astounding 20.2% from 1,488 in November 2015.

Median Sale Price for the Single Family Homes segment was up a tremendous 19.2% from last year, at $219,000 for November 2016 versus $183,750 for November 2015. Median Time to Contract for Single Family Homes was 26 days in November 2016, down 18.8% from 32 days last November. Median Time to Sale for Single Family Homes was 73 days this November, versus 79 days in November 2015, a -7.6% change year-over-year. Median Time to Contract for Townhomes and Condos was down 2.5% year-over-year, going from 40 days in November 2015 to 39 days in November 2016.

Median Time to Sale for Townhomes and Condos was stagnant year-over-year with 78 days in both November of 2015 and 2016. Median Sale Price and Average Sale Price for Townhouses and Condos have increased over the past year by 8.9% and 8.8%, respectively.

Year-over-year, closed sales for the Single Family segment were up 26.4%, and Closed Sales for the Townhome/Condo segment were up 11.6%. New Listings for Single Family for November were 1,317, a growth of 11.8% from last November, when they were 1,178. New Listings for Townhome/Condo for November 2016 were at 827, up 6.2% from 779 in November 2015. Months Supply of Inventory for Single Family continues to reflect a seller’s market, with inventory down 14.3% year-over-year, with a 3.0 month supply this November, as compared to a 3.5 month supply in November 2015.

Months Supply of Inventory for Townhome/Condo also shrunk, with 3.5 months in November 2016 and 4.0 months in November 2015, falling 12.5%. Pending inventory for Townhouses and Condos has grown 44.9% over the past year, with 1,042 listings this year compared to 719 in November of 2015. Active listings for November 2016 Single Family and Townhome/Condo combined were 6,062, down 11.4% from 6,843 in November 2015.

 

Clearwater Beach Real Estate

Pinellas Realtor Organization, December 2016

Posted in: Clearwater Beach condos, Clearwater Beach Home Prices, Clearwater Beach Real Estate, Clearwater Beach Real Estate Market News Tagged: Clearwater Beach Real Estate, Clearwater Beach Vacation Homes, Homes on Clearwater Beach

Clearwater Beach Real Estate Report September 2016

Pinellas County Real Estate Statistics for September 2016

At this time of year everyone starts to get in the spirit for the holidays. We are happy to share some stats from
the Pinellas County Housing Department that will give you even more of a reason to be excited.

Pending Inventory for Townhouses and Condos has climbed up to 18.9% over the past year, with 830 listings this year compared to 698 in September of 2015. Median Sale Price, Average Sale Price, and Dollar Volume for Single Family Homes have increased over the past year at 16.6%, 10.6% and 12.2%, respectively.

Median Sale Price for the Townhome/Condo segment was up 5.0% from last year, at $126,000 for September 2016 versus $120,000 for September 2015.

Median Time to Contract for Townhome/Condo was 36 days in September 2016, down 20.0% from 45 days last September. Median Time to Sale for Townhome/Condo was 80 days this September, versus 86 days in September 2015, a -7.0% change year-over-year.

Median Time to Contract for Single Family was down 23.5% year-over-year, going from 34 days in September 2015 to 26 days in September 2016. Median Time to Sale for Single Family was 72 days in September 2016, just a hair less than September 2015, which was 75, a decrease of 4.0%.

The number of Closed Sales for Single Family and Townhome/Condo combined for September 2016 was 1,885, up 1.3% from 1,860 in September 2015. Year-over-year, closed sales for the Single Family segment were up 1.4%, and Closed Sales for the Townhome/Condo segment were up 1.2%. New Listings for Single Family for September were 1293, a growth of 1.9% from last September, when they were 1,269. New Listings for Townhome/Condo for September 2016 were at 823, up 6.1% from 776 in September 2015.

Dollar Volume for Single Family was $342.4 million in September 2016, a 12.2% increase from $305.1 million in September 2015. Dollar Volume for Townhome/Condo was $128.0 million in September 2016, up 0.9% from $126.9 million in September 2015.

Months Supply of Inventory for Single Family continues to reflect a seller’s market, with inventory down 2.9% year-over-year, with a 3.3 month supply this September, as compared to a 3.4 month supply in September 2015.

Months Supply of Inventory for Townhome/Condo was unchanged year-over-year, with 3.8 months in both September 2016 and September 2015. Active listings for September 2016 Single Family and Townhome/Condo combined were 6,557, down 0.6% from 6,599 in September 2015.

september-2016-stats

Pinellas Realtor Organization 10/2016

Posted in: Clearwater Beach condos, Clearwater Beach Real Estate Market News Tagged: Clearwater Beach Condos, Clearwater Beach Real Estate, Homes on Clearwater Beach

Pinellas County Real Estate Statistics for July 2016

Statistics for July – This summer the Pinellas County Housing Market has been nothing short of sizzling. For July we see some stats start to cool off, but every indication remains that our market continues to be strong.

Median Sale Price for Single Family was way up 16.2% at $214,950 this July, versus $185,000 last July.

Median Sale Price for the Townhome/Condo segment was up 6.9% from last year, at $139,000 for July 2016 versus $130,000 for July 2015.

Median Time to Contract for Townhome/Condo was 40 days in July 2016, way down 32.2% from 59 days last July.

Median Time to Sale was 79 days this July, versus 99 days in July 2015, a huge -20.2% change year-over-year.

Median Time to Contract for Single Family was down 9.4% year-over-year, going from 29 days in July 2015 to 32 days in July 2016.

Median Time to Sale for Single Family was 75 days in July 2016, even with July 2015.

The number of Closed Sales for Single Family and Townhome/Condo combined for July 2016 was 1,923, down 9.3% from 2,121 in July 2015. Year-over-year, closed sales for the Single Family segment were down 10.0%, and Closed Sales for the Townhome/Condo segment were down 8.2%.

New Listings for Single Family and Townhome/Condo combined were up 1.1% for July 2016 over July 2015, at 2,156 versus 2,133 last year.

Dollar Volume for Single Family was $353.5 million in July 2016, up 5.6% from $334.6 million in July 2015.

Dollar Volume for Townhome/Condo was $135.7 million in July 2016, down 2.4% from $139.0 million in July 2015.

New Listings for Single Family for July 2016 were 1,344, down 8.1% from last July, when they were 1,462. New Listings for Townhome/Condo for July 2016 were 812, way up 21.0% from 671 in July 2015.

Months Supply of Inventory for Single Family continues to reflect the seller’s market, with inventory down 10.8% year-over-year, with a 3.3 month supply this July, as compared to a 3.7 month supply in July 2015. Months Supply of Inventory for Townhome/Condo was down only 2.5% year-over-year, with 3.9 months in July 2016 compared to 4.0 months in July 2015. Active listings for July 2016 Single Family and Townhome/Condo combined were 6,601, down 5.1% from 6,954 in July 2015.

Pinellas Realtor® Organization, August 2016

 

Statistics for July

Posted in: Clearwater Beach Home Prices, Clearwater Beach Real Estate, Clearwater Beach Real Estate Market News Tagged: Clearwater Beach Real Estate, Clearwater Beach Real Estate Market Report, Homes on Clearwater Beach

Clearwater Beach Real Estate Report May 2016

Pinellas-RealtorClearwater Beach Real Estate – Working with a Realtor® in a seller’s market like the one we’re currently seeing in Pinellas County is vital. Only a Realtor® can see what can’t be uncovered in a simple online search, understands the local market and can help you win in a competitive environment.

The number of Closed Sales for Single Family and Townhome/Condo combined for May 2016 was 2,107, up 3.9% from 2,028 in May 2015. Year-over-year, closed sales for the Single Family segment was way up at 9.4%, and Closed Sales for the Townhome/Condo segment was down at -4.3%.

  • Median Time to Contract for Single Family was down 20% year-over-year, going from 28 days in May 2016 to 35 days in May 2015.
  • Median Time to Sale for Single Family was just 74 days in May 2016, down from 79 days in May 2015 (down 6.3%).
  • For Townhome/Condo Median Time to Sale was 83 days this May, versus 87 days in May 2015, a -4.6% change year-over-year.

Median Sale Price for Single Family was $200,000 this May, versus $185,000 last May, a sizable increase of 8.1%. Median Sale Price for the Townhome/Condo segment was also up from last May at 6.3%, at $138,250 for May 2016 versus $130,000 for May 2015.

Median Percent of Original List Price Received for Single Family was 96.4% in May 2016, up 0.9% from 95.5% in May 2015. Townhome/Condo was 94.6% in May 2016, up 0.9% from 93.8% in May 2015.

  • New Listings for Single Family for May 2016 were 1,460, up 2.7% from last May, when they were 1,422.
  • New Listings for Townhome/Condo for May 2016 were 859, up 2.9% from 835 in May 2015.

Months Supply of Inventory for Single Family continues to reflect the lack of homes listed for sale, down 15% year-over-year, with a 3.4 month supply this May, as compared to a 4.0-month supply in May 2015. Months Supply of Inventory for Townhome/Condo was down 8.7% year-over-year, with 4.2-month in May 2016 compared to 4.6 months in May 2015. Active listings for May 2016 Single Family and Townhome/Condo combined were 6,991, down 5.7% from 7,417 in May 2015.

Pinellas Realtor® Organization, June 2016

May2016-Real-Estate-Stats

Posted in: Clearwater Beach Buyers, Clearwater Beach condos, Clearwater Beach Real Estate, Clearwater Beach Real Estate Market News Tagged: Clearwater Beach Buyers, Clearwater Beach Real Estate, Homes on Clearwater Beach

Dr. Beach Names Caladesi Island as No. 9 on Top 10 List

Caladesi IslandCaladesi State Park in Dunedin ranks No. 9 on the Top 10 List of U.S. beaches released May 26 by Dr. Stephen Leatherman.

Leatherman, a professor at Florida International University, better known as Dr. Beach, has been making his top 10 list for 26 years. He uses a long list of 50 criteria to pick the top 10, including water, sand quality, safety, management, presence of lifeguards, noise, amenities and others.

New this year is a bonus for beaches that prohibit smoking. More emphasis is being placed on environmental management and beach safety. According to a press release, the list of best beaches is “beginning anew, so all beaches have a chance of making the list.”

Under the comments for Caladesi Island, Dr. Beach writes, “Caladesi is reached by pedestrian ferry boat, private boats or a long walk north from Clearwater Beach – the inlet is closed so Caladesi is no longer a true island, but still a great getaway.

“The white beach composed of crystalline quartz sand which is soft and cushy at the water’s edge, inviting one to take a dip in the sparkling clear waters. There are boardwalk trails, but my favorite is the kayak and canoe trails through the mangroves to see the large blue herons and other birds that frequent this wonderful natural area.”

This isn’t the first year Caladesi Island has made Dr. Beach’s list. He named it No. 1 in the U.S. in 2008. In 2007 and 2006, Dr. Beach ranked it as No. 2. In 2004, Caladesi Island ranked as No. 4, and Fort DeSoto Park’s north beach took the No. 1 spot.

For more information, visit Clearwater Area Beaches.

Two other Florida beaches made this year’s list: Siesta Beach in Sarasota and Grayton Beach State Park located between Panama City Beach and Destin.

Top 10 Beaches 2016

1. Hanauma Bay Nature Preserve, Oahu, Hawaii

2. Siesta Beach Sarasota, Florida

3. Kapalua Bay Beach, Maui, Hawaii

4. Ocracoke Lifeguarded Beach, Outer Banks of North Carolina

5. Coast Guard Beach, Cape Cod, Massachusetts

6. Grayton Beach State Park Florida Panhandle

7. Coronado Beach, San Diego, California

8. Coopers Beach, Southampton, New York

9. Caladesi Island State Park Dunedin/Clearwater, Florida

10. Beachwalker Park Kiawah Island, South Carolina

Dr. Leatherman is an internationally known coastal scientist who has published 20 books and hundreds of scientific articles and reports about storm impacts, coastal erosion and ways to improve beach health and safety.

TBN Weekly May 26, 2016

Posted in: Clearwater Beach Lifestyles, Clearwater Beach Real Estate, Clearwater Beach Recreation Tagged: Clearwater Area Beaches, Clearwater Beach Tourism, Homes on Clearwater Beach

Clearwater Real Estate Report – May 2016

Pinellas-RealtorSingle Family Inventory is down 9.6% from April 2015 and Single Family is sitting at a 3.4 month supply of inventory for April 2016, the same as March 2016.

With Median Sale Price up 11.1% year-over-year for April, and Median Time to Contract down a blistering 30% from 40 days in April 2015 to 28 days in April 2016, buyers can continue to expect a very competitive Single Family market in Pinellas County.

The number of closed sales for Single Family and Townhome/Condo combined for April 2016 was 2,202, up 4.8% from 2,102 in April 2015. Year-over-year, the Single Family segment was up 0.9% and the Townhome/Condo segment was up considerably at 10.6%.

Median Time to Sale for Single Family was just 73 days in April 2016, down from 83 days in April 2015 (down 12.0%).

  • Median Sale Price for Single Family was $200,000 this April, versus $180,000 last April, a substantial increase of 11.1%.
  • Median Sale Price for the Townhome/Condo segment was also up from last April at 9.1%, at $138,000 for April 2016 versus $126,500 for April 2015.
  • Median Percent of Original List Price Received for Single Family was 95.9% in April 2016, up 0.9% from 95.0% in April 2015. Townhome/Condo was 95.0% in April 2016, up 1.2% from 93.9% in April 2015.
  • New Listings for Single Family for April 2016 were 1,512, up 3.9% from last April, when they were 1,455. New Listings for Townhome/Condo for April 2016 were 952, up 3.9% from 916 in April 2015.

Months Supply of Inventory for Single Family was way down again, at 17.1% from last April, with a 3.4 month supply this April, as compared to a 4.1 month supply in April 2015. Months Supply of Inventory for Townhome/Condo was down 12.2% year-over-year, with 4.3 months in April 2016 compared to 4.9 months in April 2015.

Active listings for April 2016 Single Family and Townhome/Condo combined were 7,035, down 7.0% from 7,562 in April 2015.

 

Pinellas REALTOR® Organization, May 2016

Posted in: Clearwater Beach Real Estate, Clearwater Beach Real Estate Market News Tagged: Clearwater Beach Home Prices, Clearwater Beach Real Estate Market Report, Homes on Clearwater Beach

New Lifeguard Tower added to Clearwater Beach

lifeguard towerWith a recent rating as America’s No. 1 beach, and the addition of new resorts and hotels, more visitors are expected to stick their toes in the sugar sand beaches on Clearwater Beach. To help keep all those visitors safe, the city of Clearwater has constructed a new lifeguard tower, and is adding more lifeguards. Clearwater Beach prides itself on being one of the only beaches along the Gulf Coast with lifeguards.

Designed by Fisher Architects and built by Certus Builders Inc., the new tower will look much different from the other beach towers. The design is reflective of mid-century modern architecture that also was incorporated into the design of the newly opened Opal Sands Resort. The new tower is located north of the rock jetty near parking lot 32, and will bring the number of lifeguard towers on the beach to six.

The Beach Patrol provides lifeguards at designated areas on Clearwater Beach 365 days a year between the hours of 9:30 a.m. to 5 p.m. During spring and summer, the times are later.

There are six guard towers staffed during the season, March 1 to Labor Day, and three towers staffed the rest of the year. Currently there are six full time lifeguards. The remaining staff is made up of part-time and “seasonal” lifeguards, the number of which varies based on the season. All are under the direction of the water safety supervisor.

Clearwater Beacon April 6, 2016

Posted in: Clearwater Beach condos, Clearwater Beach Lifestyles, Clearwater Beach Tourism Tagged: Clearwater Beach Recreation, Homes on Clearwater Beach

Housing Market Report – March 2016

Housing Market Report

market reportIn Florida, buyers closed on 18,159 single-family homes in January 2016, up 0.4 percent, but condo sales fell 5.4 percent to 7,658 units.

Homes statewide sold for a median $200,000, 11.1 percent more than last year, while condos traded for $150,000, a 5.6 percent gain.

“The trends we’re seeing in closed sales and new listings have led to two straight months of rising inventory levels in both property type categories,” said Florida Realtors chief economist Brad O’Connor. “Single-family home inventory was still 3.8 percent lower than it was at the end of February 2015, but this is still an improvement over January’s 7.4 percent year-over-year decline.

“Year-over-year inventory growth in the condo/townhome market, on the other hand, was strongly positive for a change, at 6 percent,” he said.

The trade group has revised prior-years’ results to reflect a new data collection system started last month, but it said revisions were minor.

In the nation

Nationwide, Americans retreated from home-buying in February, reversing months of prior gains as low inventories pushed up prices to levels that restrict sales.

The National Association of Realtors said sales of existing homes fell 7.1 percent last month to a seasonally adjusted annual rate of 5.08 million. The decline follows robust yearly sales rates of 5.47 million in January and 5.45 million in December.

The housing market enters the traditional spring buying season facing a quandary: There are relatively few properties listed for sale, even as steady job gains and low mortgage rates have bolstered demand from would-be buyers. The limited supplies have fueled rising prices that have, in turn, reduced affordability and limited sales levels. These cost pressures were further enhanced by a volatile stock market that hit down payment savings.

“We assume the plunge in the stock market in the first six weeks of this year persuaded some potential homebuyers to reconsider, at least temporarily,” said Ian Shepherdson, chief economist at Pantheon Macroeconomics.

Shepherdson noted that sales momentum “stalled” in February, but sales volumes might pick up in the spring.

The national median home sales price was $210,800 in February, a 4.4 percent annual increase from a year ago.

Herald Tribune March 21, 2016

Posted in: Clearwater Beach Buyers, Clearwater Beach condos, Clearwater Beach Real Estate Market News Tagged: Clearwater Beach Market Report, Clearwater Beach Real Estate, Homes on Clearwater Beach

Main Street holds up as Wall Street struggles

main street usaWall Street is hurting, and Main Street doesn’t care. It’s got burgers and cars to buy.

Big losses in stock markets around the world this year have the wingtip-set fretting, but regular consumers across the United States are confident enough to open their wallets and spend more.

It’s an about-face from the early years of the economic recovery, which began in 2009, when stocks and big banks were soaring but many on Main Street felt like they were getting left behind.

“It’s almost like a stock market is a different animal,” says Earl Stewart, who owns a Toyota dealership in North Palm Beach, Florida, far from the roiling markets in New York, Frankfurt and Shanghai. “We’re not seeing any of the negativity.”

The stock market’s malaise hasn’t affected his customers, at least not yet. Sales for the past year have been the best since 2007, and he had record profits in 2015.

The divergence underway between Main Street and Wall Street highlights the difference between the U.S. stock market and the economy. The stock market’s worries are centered on things like the strength of foreign economies, such as how much China’s sharp slowdown will hurt exporters and businesses in other countries. Low oil prices are crushing the shares of big energy companies and the big banks that lend to them – but leaving consumers with more money to spend after they fill up their car with cheap gasoline.

These forces have dragged the Standard & Poor’s 500 index down 12.5 percent from its peak in May. Foreign stocks have lost double that. Hedge funds, which cater to the wealthiest and biggest investors, are also struggling. They lost money in January and got off to their worst start of a year since 2008, according to Hedge Fund Research.

Economists say the split trends between Main Street and Wall Street can continue, but only up to a point. If profits fall sharply enough, for example, it could push CEOs to once again cut swaths of jobs in order to shore up their earnings. If stock prices fall deep enough, the panic in the headlines could traumatize consumers whether or not they have a 401(k), and spending could slow.

For now, though, Main Street continues to trend upward. Only 13 percent of the U.S. economy depends on exports, and the rest of it – which is mostly consumer spending – is still growing, albeit slowly.

“Down here, as a small business owner, you don’t feel connected to Wall Street at all,” says Jon Sears, a co-owner of four bars and restaurants in Columbia, South Carolina. “When I talk to people in Columbia, I can’t think of a conversation I’ve had about the stock market in the past two or three weeks.”

His business depends instead on the nearby University of South Carolina. Revenue growth at his locations has held up this year, at his cheapest bar and his more upscale restaurant that serves local, organic foods.

Retailers around the country are seeing something similar. Shoppers bought more autos, clothes and other items last month, even though the S&P 500 in that span had its worst week in more than four years. U.S. retail sales rose 0.2 percent during the month, beating analyst expectations.

Consumer sentiment did show a dip in early February. But confidence still remains near its average for last year and well above where it was for every other year of the recent bull market.

Among the reasons that Main Street is feeling relatively confident while Wall Street stumbles:

The job market is getting better


Employers continue to add jobs, particularly in the retail and health care industries, and the unemployment rate is at an eight-year low. Job growth did slow last month, but economists say that just balances out the big surge in hiring at the end of last year, and they’re still forecasting more gains.

Even more importantly, wages are trending higher. That means workers are feeling more secure in their jobs and in their finances. Just over 3 million workers quit their jobs in December, the highest number in nearly a decade. That’s an optimistic sign because people generally quit when they have a higher-paying job offer in hand.

Bills are getting a bit easier to pay


The plunging prices of gasoline, natural gas, heating oil and other commodities are getting lots of attention, but prices are low across the economy. Prices for meat, poultry, fish and eggs also fell in December from a year earlier. So did prices for clothes and airfares.

There is a fear that the economy may get too much of a good thing. If prices fall too sharply, it could lead to a vicious cycle in which customers wait longer to make purchases, which forces businesses to cut jobs.

Home values are rising

“More people care still care about the value of their homes than the value of their stocks,” says Diane Swonk, an independent economist. Find out what your home is worth.

That’s because for many Americans, their home is their biggest if not only investment. And that investment is doing well, regardless of the stock market’s struggles. Home prices nationwide are nearly back to peak levels from before the Great Recession, and they’re already at a record in San Francisco and several other cities.

It may just be Main Street’s time in the sun, says Bob Doll, chief equity strategist at Nuveen Asset Management. He says economic recoveries have long been split into two phases.

“The first half of an economic cycle is when markets tend to best, and that’s when Wall Street gains on Main Street,” Doll says. “The second half is when labor gets an increasing share of GDP, and that’s just starting.”

Florida Realtors® February 2016

Posted in: Clearwater Beach Buyers, Clearwater Beach Real Estate, Florida Real Estate News Tagged: Economic Overview, Homes on Clearwater Beach

Staging Your Home for Great Photos

Staging for great photos – here’s some great tips for getting the perfect look and making that property shine in photos.

  1. Design for the camera, not for the end user.

When putting together a space, we always think of the camera first. Will this angle look right, will it show off the best feature of the house? Will the light hit these items correctly? The good news is you have a camera in your pocket as you read this. When we stage a house for market, we are constantly taking photographs of it and looking at it through the camera lens. It helps us to see errors in symmetry, lighting, cleanliness, etc.

  1. No more wrinkles.

staging-your-home for great photosIn real life, wrinkly sheets don’t make a lick of difference. The camera, however, hates wrinkles and makes them look 100 times worse than they really are. Our best advice on this one is to use a professional steamer. The hot steam will take those wrinkles right out and makes the sheets, pillow shams and draperies look perfect in the picture.

  1. Light it up.

Light can be your best friend or your worst enemy. If you don’t know how to control it, you are destined to fail. The time of day and weather conditions can make a huge difference on how well your space photographs. If the afternoon sun is blazing into your room throwing harsh shadows all over, the shot is destined to look “blown out” with areas as dark as night and as bright as a nuclear holocaust. To help combat this problem, look for the best time for indirect sunlight outside and inside your space. It is also a great idea to turn on your interior lights and lamps, this will help to even out the lighting in the space.

  1. staging-for- great photosFluff the carpet.

So often we see houses photographed with harsh vacuum lines or matted carpet that looks old and tired. The best way to fluff up your tired wall to wall is to use a broom. Running the broom over the top of the carpet in random directions will bring new life to a sagging floor textile.

  1. Look beyond the window.

It’s true enough you are photographing the interiors of your space but the outside of your windows will be seen in the photos. If there are piles of trash covered with blue tarps right outside your window, they are going to come through in the photos. Clean up the areas outside the window and make it visually quiet so it does not draw attention to itself. If the area can’t be cleaned up, consider a frosted film on the window.

  1. Limit the color scheme.

There are neutrals and there are colors. The neutrals are black, white, grey, brown, beige, cream, silver, and sometimes gold. You can put as many different neutrals in a room as you want. They can form a great base for your color. The colors are the rainbow: red, orange, yellow, green, blue and purple. Colors must be used with great restraint. We endeavor to have only one “color story” per room. A color story might be blues or reds or colors of the peacock, or teal and yellow. If you have more than one color story per room, the photographs will start to look chaotic and visually noisy.

  1. Rely on symmetry, repetition, rhythm.

Symmetry, repetition, and rhythm can be found throughout nature and humans find them to be aesthetically pleasing. Symmetry can be found in most animals and insects. Repetition is why we find flowers so pleasing. Rhythm can be found in the ripples of a sand dune. A quick and easy way to make a space more aesthetically pleasing is to use these simple principles of good design.

  1. Look at the problem from a different angle, then design for the best one.

What is the first impression going to be? Design for that view and the rest will fall into place. Figure out where the camera will most likely be and make every decision for the room based on that. Chances are, it will turn out great.

  1. Hire a professional.

Don’t invest the time to decorate and then run through with an iPhone and snap 16 horrible pictures. If you want great photographs, hire a great photographer.

  1. Put down the toilet seat.

No explanation needed.

  1. Get out of the mirror.

Make sure there is no one in the mirror reflecting back with a camera.

  1. empty-homesFurnish the house, but don’t over decorate the cake.

Empty houses are hard to see. Furniture provides scale, shows use, and adds light to spaces. Without it, the space is just walls, windows, floors, and ceilings. It is important to show how the space is used and how big the space is. Once you have taken care of these items, then stop decorating. There is a point when the decoration is no longer about the house but more so about the decoration. Stop before you get there.

Posted in: Clearwater Beach condos, Clearwater Beach Real Estate, Clearwater Beach Sellers Tagged: Clearwater Beach Condos, Clearwater Beach Real Estate, Clearwater Beach Vacation Homes, Homes on Clearwater Beach, staging for great photos

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